Ingleside is a not-for-profit provider of comprehensive older adult opportunities, including three life plan communities with locations in Maryland, Virginia, and the District of Columbia. Like many systems, they found the need to embark upon a major reinvention of their organization, their communities, and their brand. We partnered with Ingleside to begin a multi-year process of repositioning its three properties: Ingleside at King Farm in Rockville, MD; Ingleside at Rock Creek in Washington, DC; and Westminster at Lake Ridge in Occoquan, VA. In each case, we designed phased renovations and expansions.