The Market East Strategic Plan put forth a bold new vision for one of Philadelphia’s most colorful districts. The plan— designed by EE&K prior to the firm joining Perkins Eastman — restores Market Street’s role as Philadelphia’s main street. By bringing the district’s considerable assets including the legendary Reading Terminal Market, the Philadelphia Convention Center, and the struggling Gallery at Market East Mall, onto Market Street, the plan repositions cultural touch points and makes them more accessible. Additionally, the plan comprises new opportunities for expansion in Chinatown and creates bold new connections to the Delaware River Waterfront and the adjacent loft district. Putting Philadelphians first, the design focuses on dynamic places to gather including outdoor public spaces, commercial and retail venues, an expanded intermodal transit center. Since its adoption by the Philadelphia City Planning Commission in 2009, the plan has succeeded in attracting hundreds of millions of dollars of new investment to area and established the neighborhood as a vibrant mixed-use district.