Carolina Cid 1

Carolina Cid

Senior Associate

"Being a marketing professional for an AEC firm is quite different than my peers in other industries. Our efforts are centered around pursuits and proposals rather than promotional sales. It’s exciting to be a part of developing a strategy to win new work. The most thrilling part is winning projects that impact our community in a positive way, watching them go from proposed concepts to a place that you can visit. Getting to be a part of that is very rewarding!"

Carolina’s passion for marketing and creative multimedia design began with work in print graphic design and video production. After a few roles working those arenas, she started her career in multimedia and federal pursuits for an international media company. She then progressed into the marketing and real estate world, working in residential real estate with developers and agents throughout DC and the DMV. Her interest in real estate led her move to the AEC industry. Prior to Perkins Eastman, Carolina worked with a well-known local architect just down the street from the firm’s DC Studio; after his retirement in 2018 she joined the marketing team at Perkins Eastman, working across the firm to pursue challenging new projects and tell the stories of our PEople and their accomplishments.

Our Perkins Eastman

Carolina is passionate about design, video production, and working with her team to implement the most creative and innovative marketing strategies while staying current with industry trends and best practices. She has also been involved in numerous Diversity, Equity & Inclusion initiatives with the firmwide Latinx group and enjoys helping plan internal events with the DC studio’s Culture Club. She also participates in Perkins Eastman’s mentorship program, where she has helped emerging professionals grow in their careers.


  • Phone:

  • +1 (571) 236-5416
  • Email:

  • Linkedin:

  • Education

  • Art Institute of Washington; B.F.A.
    Media Art & Animation
  • Associations

  • Society for Marketing Professionals, Engagement Committee member