Welcome to the latest issue of
The Narrative, the magazine that celebrates our people, culture, design, and innovation.
This issue illustrates the firm’s myriad explorations into the strategy, culture, context—and most importantly, the people—behind each project our teams lead. In many ways, it all begins in the studio, where the diversity of backgrounds and experience adds a rich layer to the work we produce.
To wit, the 11 members of our Dubai studio represent 11 nationalities and speak 10 languages. “We value the unique perspectives and experiences that each team member brings to the table, which help us collaborate more effectively and achieve better results,” says the studio’s managing principal, Tarek Farid, in this Studio Spotlight by Alisa Shev.

Left to right: Senior Associate Carl Zaccardelli; Associate Christina Bahou; Intern Nicole D’Silva; Senior Associate Jana Isaac; Intern Anna Starostina; Associate Lea Fernandez; Senior Associate Helena Rodriguez Segovia; Principal Tarek Farid; Associate Carolina Godinho; Associate Joon Park; Associate Jason Kamihira; Li Ren; and Senior Associate Preeti Mogali. (D’Silva and Starostina have completed their internships and have left the firm.)
Photograph Copyright The Photography Co