In July 2020, to gain a broader perspective of where the industry is heading, Perkins Eastman queried CEOs and development leaders of for-profit senior living companies. The survey was undertaken to assess the impact of COVID-19 on senior living development in 4 areas: the market, finance, construction costs, development opportunities or issues, with the opportunity at the end to provide clarifications and further thoughts. Overall, developers are optimistic and resourceful, seeing COVID-19 as a driving factor that will inspire new and innovative approaches to senior living development.