Blue Apron: Linden / Perkins Eastman

Blue Apron: Linden

Linden, New Jersey
As one of the leading culinary subscription services in the United States, Blue Apron’s passion is founded on changing the conversation about traditional food delivery systems. By providing their more than eight million clients with healthy new recipes and the freshest ingredients, they are living their mission of growing and developing a more sustainable food system. Keeping this knowledge at the forefront of the design process, Perkins Eastman set out to develop a workplace strategy that aligned with Blue Apron’s core values and achieved their leading project goal of creating a welcoming space that would connect both office and production staff to each other and the company.

The workplace strategy began with developing an understanding of Blue Apron’s culture and how the various user types—the operations staff, fulfillment center staff HR, security, support staff, and visitors—each with varying levels of security access, could find opportunities to interact. The design solution for the Linden fulfillment center resulted in a 500,000 sf facility that emphasizes collaboration and transparency. The 70,000 sf dedicated to operations, training, employee amenities, and public space were designed to provide a sense of comfort and inclusiveness while maximizing training capabilities and celebrating the company’s culture throughout.

Tempering institutional areas using natural, durable, maintenance-friendly materials was essential to achieving the environment desired by Blue Apron’s leadership. Wood plank and bistro tile flooring create warmth and pattern. In the break room, diffused lighting is interspersed with wood-framed canopied planters to define seating areas and soften the institutional surroundings. The company’s signature blue is used to accent walls, ceilings, fixtures, and furniture. Environmental graphics also play an important role throughout the space by celebrating Blue Apron’s brand through images of food, farms, patterns, and artifacts that have been translated into various architectural features to narrate the company’s connection to its customers, food suppliers, and the environment.